It's awing at the amount of money and time invested in marketing materials and efforts that don't include the social media platforms of a business or organization. You've paid a graphic designer to whip up the most appealing brochure and had it printed on the glossiest thickest finish. You've paid a ton for postage and spent an entire day plastering them on push boards.You already use brochures and flyers to promote your business, but why haven't you included your links? Here are 25 places you can plug your social media links that you're likely using anyway!
CLICK TO TWEET: 25 Places to Plug Your Social Media Links (you're likely already using!) via @8Twelv #812tips
- Stationery - Thank you cards to clients
- Product Packaging - napkins, bags, coasters, shipping boxes, order cards
- Email signature - about how many emails do you send per week, again?
- Receipts - every single customer gets one
- Invoices - your vendors and contractors are a part of your community
- Glass stickers - put them on your front window or door to remind patrons
- Instagram Frame Photo Prop - cool for live events or store visits
- Brochures - let them know how to stay connected
- Business cards
- Newsletter - don't forget to direct them to Facebook to stay up to date
- Welcome Packages
- Appointment Confirmation Messages
- Blog posts - at the end of every blog posts, send readers to social
- In person sign up lists - you ask for name and email ask for social too!
- Menu- encourage your patrons to share a pic of their plates
- Website - in your header or footer so visitors can access no matter which page they're on
- Social Media - Your visitors should seamlessly be able to click their way from one channel to the other.
- Promotional items - swag
- Personalized gifts
- Forms - intake, surveys
- Live speeches - giving a free talk? Mention you're on social too
- Table Tents - to place on your reception area, dining tables, etc
Any piece you use to promote your business or organization, digital or hard copy, should also include your social media links or icons. Any messaging from you to your current or potential customers, stakeholders and community should include your social media links or icons. Social Media should work in tandem with your overall marketing strategy, not independently of it.
CLICK TO TWEET: Social Media should work in tandem with your overall marketing strategy, not independently of it via @8Twelv #812tips
Where else have you plugged the social media links and icons of your business?